Humans
are subjective and what they value differs from others and it differs even for
themselves at different times. Within the process of the market is information
about what others value and produce and there is information about whatever it is that you want. This is the 'language' that facilitates social cooperation and people desire to be able to voluntarily listen and watch and learn from that dynamic process.
The market process is the target of the ego-driven and their intervention is an attack on economic freedom.